BERJAYA FOOD BERHAD BJFOOD
Berjaya Food Berhad (BFood), incorporated in 2009 and headquartered in Kuala Lumpur, Malaysia, is a leading food and beverage company specializing in the operation and management of international café and restaurant brands. The company owns and operates Starbucks Malaysia and Brunei, Kenny Rogers ROASTERS (KRR), Paris Baguette Malaysia and Philippines, and other specialty food brands, offering a diverse range of premium beverages, casual dining, and bakery products. BFood’s franchise and retail network spans over 400 Starbucks stores, 70 KRR restaurants, and multiple Paris Baguette outlets, catering to consumers across various market segments. The company is also expanding into plant-based and ready-to-eat (RTE) products through brands like SALA, Kelava, and Joybean, aligning with evolving consumer trends toward healthier and sustainable food options. With a strong focus on operational excellence, digital transformation, and ESG-driven initiatives, Berjaya Food Berhad continues to strengthen its market presence as a key player in Malaysia’s food and beverage industry.
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