7-ELEVEN MALAYSIA HOLDINGS BERHAD SEM

BURSA Consumer Products & Services MYR

7-Eleven Malaysia Holdings Berhad is the largest convenience store operator in Malaysia in terms of number of stores, with a market share of 82% of the standalone convenience store segment, as of March 2014, according to the IMR Report. It opened first "7-Eleven" brand name, and as at the LPD, it franchisees operate a nationwide chain of 1583 "7-Eleven" convenience stores throughout Peninsular and East Malaysia serving over 900,000 customers per day bassed on the number of transactions recorded. It is the sole operator of "7-Eleven" convenience stores in Malaysia. It believe that the "7-Eleven" brand name is one of the most well-established and global brand names which has high brand awareness and generates trust among consumers. Its relationship with its licensor, 7-Eleven USA, provides with strong benefits both in terms of brand equity, as well as operational and merchandising support.