Electronic Arts Inc. EA
Electronic Arts Inc. (EA) is a leading global interactive entertainment company that develops, markets, publishes, and distributes video games and digital content. The company operates primarily through two revenue streams: full game sales (including downloads and packaged goods) and live services, which include ongoing content, microtransactions, and subscriptions for its online-enabled games. EA serves a broad audience of gamers across multiple platforms, including consoles, PCs, and mobile devices, with a portfolio of well-known franchises such as FIFA (now EA Sports FC), Madden NFL, Apex Legends, The Sims, and Battlefield. Its business model focuses on creating deep, engaging experiences that foster long-term player engagement through a combination of premium game sales and recurring revenue from live services, which accounted for approximately 73% of its net revenue in fiscal year 2025. The company invests heavily in research and development to innovate within its established franchises and explore new intellectual property, while leveraging its global publishing and distribution network to reach players worldwide.
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